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Founded by Gary Erickson and named after his father, CLIF Bar was born out of Gary's belief that he could make an energy bar that he enjoyed eating. Two years later, with the help of his mom, Gary had done it. Today, the company still strives to improve upon the status quo. From sourcing organic ingredients to partnering with people and organizations to encouraging hands-on volunteering, CLIF Bar aims to be a better company and help create a better world.
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